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Swim Wear @ Paragon
Project type
retail
Size
1,200 sqft / 111 sqm
Location
Singapore
Phase
Design & Build
Completion Date
2024
Design Intent
Translate the brand’s no-plastic ethos into a refined retail environment where sustainability, movement, and the sensory qualities associated with water shape the material and spatial experience.
Project Outcome
A tactile and memorable retail setting where environmental values and brand identity are embedded into the architecture. Natural materials, fluid forms, and integrated displays create a distinctive experience that feels light, relaxed, and closely connected to the world of swimwear.
Sustainability Through Materiality
The design was shaped by the brand’s commitment to reducing plastic while creating an environment that reflects the lightness, movement, and ease associated with swimwear.
A sculptural timber ceiling introduces a flowing rhythm overhead, while limestone and travertine mosaic flooring brings a tactile, sun-warmed quality to the interior. Curved forms, natural textures, and subtle references to water and coastal landscapes establish the brand character without becoming overtly thematic.
Display systems, materials, and product presentation are integrated into one spatial language, creating a retail experience that feels relaxed, refined, and immediately connected to the lifestyle surrounding the collection.
